I check the news on new communications strategies candidates to the upcoming U.S. presidential election through the Internet and especially YouTube, which has enabled a space called "You choose" (or You Choose) and allows each candidate to create a "video channel" from which to control the projection of its image in the cybernauts.
Some results obtained so far indicate the interest aroused among users by reviewing the videos of Barak Obama, the newly elected black Democrat as senator and has received over 150,000 visits, the time of this post.
This has been seen as part of "macaca effect", after the candidate for Senator George Allen called "macaca" a young-looking India, which was recorded on video and circulated on the Internet en masse, then reaching traditional media, and causing a scandal of racism. Some moments:
The candidate has a "macaca" at 0:14
Media is responsible for delivering information that adds new dimensions to the understanding. For example, although the candidate says "let's welcome ... welcome to Macaca America," suggesting that the young man who filmed it was an immigrant, watching the news we learn that in fact is a young SR Sidarth U.S. Allen worked as a volunteer for his campaign.
Finally, Allen delivers his own version to the media.
Allen: "If I had any idea that word (Macaca) could be considered an insult to some people somewhere in the world, would never have used, because it is contrary all my beliefs "
Interviewer:" Where's got? ".
Allen:" I just came to me, I thought at the time. "
Interviewer:" You never heard that before? "
Allen: "I'd never heard before."
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